An internal linking is simply a kind of link on an individual web page to another web page or other resource, for example an image or text, from another web page or domain on your site. When external linking can be as easy and effortless as adding a hyperlink on your individual web pages, internal linking needs more work in order to make it effective.
Internal linking is one way to encourage the linking of your web pages with that of other sites. The best time to begin your internal linking is to use the "internal linking" tags on your pages. The internal linking tags will contain a name of a specific page from which you are linking, the keyword that you want to be linked with the link and a description of the page where the link is pointing to. These tags are not usually included on your site's external linking tags, but should be added on pages that you plan to use as references.
You may find it helpful to set up your internal links on pages that you are most familiar with, if you have a particular interest or expertise in a topic. For instance, you may find it more comfortable writing articles on the products and services that you use then you would be writing about the history and political
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philosophy of the British Royal Family. You may also choose to start your internal linking tags on the pages where you have done research work or found interesting information. If your main source of information is your favorite hobby, you can add internal linking tags to your favorite hobbies pages so that they will show up on your sites.
Internal linking also works well when you use it to build links from sites that you have not visited. For example, you may have visited an online store and found a very interesting book, which you would like to share with others. In your book's page, insert the internal linking tag that points to a book review site that you are recommending. The book review site will point to your book, and will also give you a link to the site from which you would like to share the book. You may also include a few links on your site to sites that you would like to refer your readers to. This way, you can make the most of your internal linking tags.
Internal linking also works to build the credibility of your web site. If you have links that point to your site that are in a directory, people who are already interested in your site will have a great deal of trust in your recommendations and your web site. The more credible your site becomes, the more likely you are to have visitors to visit your site. Once these visitors have been there, they are more likely to make purchases from your site.
By using internal linking tags on your pages, and using your internal linking tags in your site's external linking tags, you will be able to create a more powerful linking scheme. You will be able to build your credibility in a number of ways by linking to relevant sites, providing your site with better search engine placement, and building your readership base on a number of different sites at once.
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